WordPress is best known as a powerful platform for content. Most use the platform to build their website, but it is also one of the best eCommerce solutions. In this article, we provide a brief guide on what you need to know about WordPress for eCommerce, and how to get started.
Although WordPress is primarily a content management system (CSM) for building websites, it also has unique features for eCommerce stores. The open-source software is free to use, with ongoing support from a large community of volunteers. This makes the platform both reliable and flexible in terms of the functionalities you can add to an online store.
Using WordPress for eCommerce gives you the freedom to try out different things to match the needs of your business. There are countless eCommerce themes and plugins, such as WooCommerce and Easy Digital Downloads that make it easier to establish an ecommerce store. The expenses incurred such as domain registration, hosting, themes, and premium plugins are also relatively low.
The versatility of WordPress makes it one of the most useful software in website development. However, certain types of businesses and websites benefit the most from WordPress for eCommerce. These include stores that offer physical or digital products, service providers, and subscription-based businesses.
WordPress offers one of the easiest ways to build an eCommerce website. With all the tools within reach, you can build a website and include all add-ons needed to operate optimally. Here are the key steps to follow:
If you already do not have a domain name, you can visit sites like Namecheap or Bluehost to purchase one. This is the name of your eCommerce website and what shows up as your URL or website address.
After getting a domain name, choose a service provider to host your website. A web host is simply the platform where your website will live and be accessible online. Some of the most popular WordPress hosts include HostGator, WP Engine, Bluehost, GoDaddy, DreamHost, and Nexcess.
In some hosting platforms, this step will already be done for you. If it has not been installed yet, navigate through the host’s dashboard or cpanel and install WordPress to your website. Most hosting providers have a WordPress setup that allows you to personalize WordPress by adding a site name, an icon, and a brief description.
WordPress comes with several ready-made website designs that give you a jumpstart to building a website. For an eCommerce website, it is important to choose a theme with features specifically meant for an online store. This may include support for product pages and several payment options. Since the theme will define the look of your website, you may also consider the ease of customizing colors and fonts.
Once you have found a good theme and set up your website, it is time to find an appropriate eCommerce plugin. The plugin is like an app with everything you need to run a successful online store, including SEO features, contact forms, and more. The plugin also allows you to manage inventory, integrate email marketing, enable product reviews, process transactions in real-time, and more. The most common eCommerce plugins on WordPress include WooCommerce, Easy Digital Downloads, and WP EasyCart.
With several things involved in customizing an eCommerce website on WordPress, it helps to have a checklist. For instance, you may need to confirm that all pages are functional, the store is sure for use, and that users have several checkout options. Some of the key items include:
WordPress makes it easy for businesses and brands to establish their eCommerce online. With all the tools and features needed easily accessible, anyone can start their online store in a matter of few steps. However, having an expert work on your eCommerce website takes away all the struggles and ensures it is running optimally. At WP Depend, we have a team of WordPress experts ready to help you with building and maintaining an eCommerce website. Get in touch today for more details or a free quote.
A seasoned technology writer and marketing consultant with over a decade of experience helping businesses grow online. I specialize in content marketing, SEO, web design, and e-commerce development. I am enthusiastic about using cutting-edge technology to acquire high-quality traffic, generate leads, and increase sales for my clients.
